Welcome to Just Live Authentic

Your journey begins here.

Welcome to Just Live Authentic. My name is Esteban Peralta and my goal is to help you discover the keys to living an authentic life.

The Instagram hashtag #LiveAuthentic has been used 12,673,803 times.

This number is staggering, but it's not too surprising. It's easy to live beneath a social media façade of Facebook, Twitter, and Instagram.

The lives we portray appear perfect on the outside. But everyone knows real life is not what it looks like on Instagram.

I bet you’re tired of feeling like you’re pretending. You want to be the real deal.

Authentic. You want to be an authentic person. In fact, there is a growing collective interest in authenticity—backed 12 million times. The effortless perfection of social media is starting to taste bland.

We want more than shallow “double-tap to like” relationships. We need more.

Identifying Counterfeits

When I was in Nepal this summer, I bought a jacket that claimed to be an official “The North Face” jacket. Everything about it looked real from the outside. It even had the North Face logo stitched on—seemed legit to me.

It didn’t take long for me to realize that I had purchased a counterfeit. 3 weeks went by and the jacket started falling apart. First, holes in the pockets. Next, the zipper stopped working. Finally, the initially “waterproof" material started soaking up water like a sponge after only a few weeks of use. I rendered it useless. When I came home drenched in my “official” North Face jacket, I knew I had been suckered into buying a fake.

We can easily detect inauthenticity. Like with the jacket, time reveals someone's true identity.

Abraham Lincoln used to say,

"You can fool all the people some of the time and some of the people all the time, but you cannot fool all the people all the time."
Authenticity Attracts
Authenticity is attractive. You know when you are dealing with an authentic person.

Authentic people inspire confidence. They can be counted on to deliver. Their character is unaffected by circumstances because their identity is secure.

The purpose of Just Live Authentic is simple: show you practical ways you can practice authenticity every day. Let’s go on a journey of discovering the keys to living the most authentic life possible. Are you ready to start living authentically?